Project Overview

Carline is a Norway-based automotive photo editing service provider that specializes in professional background removal, reflection creation, shadow adjustments, and overall enhancement of car images for online listings and dealerships.

The goal of this project was to design and develop a high-converting, visually appealing, and performance-optimized website that reflects Carline’s premium editing quality while ensuring smooth usability and fast navigation.

Key Features

• Custom WordPress Theme (Betheme Child):
  Implemented a customized version of Betheme to match Carline’s brand identity while maintaining flexibility for future updates.

• ACF Integration:
  Used Advanced Custom Fields to manage dynamic content such as services, pricing plans, and testimonials without relying on page builders for every update.

• Performance Optimization:
  Optimized images, lazy-loaded sections, and minified CSS/JS to ensure fast loading speeds and top Core Web Vitals performance.

• Modern UI & Animations:
  Designed clean layouts and smooth animations to enhance the visual appeal — ensuring the focus remains on before/after car image samples.

• Multi-Language Support Ready:
  Structured the site for easy integration with translation plugins (e.g., WPML or Polylang) for broader accessibility across regions.

• SEO-Optimized Architecture:
  Implemented schema markup, structured headings, and meta data to improve visibility in search engines.

Result

The new Carline website delivers a professional brand experience, helping the company attract more automotive clients and streamline image order inquiries. It reflects modern aesthetics, fast performance, and seamless content management through WordPress.